“For where your treasure is, there your heart will be also.”
– Luke 12:34
WHERE IS OUR TREASURE
Roger is a very successful dentist. Over a thirty-year period, his practice grew to be one of the largest and most respected in his local market, and he has sat on the state board of dentistry. He is a wonderfully protective father and a model husband. Roger’s practice didn’t grow because it was his goal to grow it. It grew because he strived to be the best dentist he was capable of being. As with all things in his life, his focus was on being the best at whatever he was involved in. His intention is always what is right.
“Jesus says that our heart follows our treasure.”
Many times in Roger’s practice he had to take financial losses to advance his professional ability to care for his patients. Each year he went to conferences to learn how to be a better dentist. Each time I went to his office, a new technique or machine was there to better serve my needs. Questions I would raise were always thoughtfully answered in an unhurried manner. I got to witness the professional development of his business over two decades. Many of the other dentists in the area started out strong, but only some, like Roger, grew. Many stayed in place. The trade-off of taking a larger paycheck instead of adding new technology constrained their practice. Over time it diminished their business.
Jesus says that our heart follows our treasure. For a successful business this gets to the root of why they are in business. The simple truth is that a choice must sometimes be made between making more money and being the best at what you do. Many companies, like Yankee Candle, focus on being the best. Yankee Candle has the highest customer likeability of all products sold in America. Like Roger, their focus is on providing the best product. The irony is that being the best costs money at first, but overtime provides long-term financial gains, while the pursuit of money produces a larger amount of money in the short term, a diminished revenue stream over the long term.
“When our treasure is to provide quality service, be responsive and a good follower of Christ, our customers see this in our business.”
Our customers see who we are and where our hearts are, when they are in our businesses. They silently approve or disapprove. When our treasure is to provide quality service, be responsive and a good follower of Christ, our customers see this in our business. When our focus is on money, we distort ourselves. In the short term it may pay off, but our customers see and our community sees. We know when we are following the right treasure, because we are excited about the morning. We enjoy our customers. we want to complete our tasks to the best of our ability. We feel secure.
Eventually, we all have to make this choice of where our real treasure lies.
Blessings, until next time,
Bruce L. Hartman
What are examples of good customer service?
Why do we work?
Do we wake up every morning excited to go to work?